Tantan: Indians are swiping close to China’s favorite app that is dating

Tantan: Indians are swiping close to China’s favorite app that is dating

The software has was able to increase through India’s crowded market that is online dating hefty marketing.

Us dating apps can be creating a splash in Asia, however a brand that is chinese mostly underneath the radar is near at their heels.

China’s favourite app that is dating now the fifth-most popular in India by blended month-to-month active users on iOS and Android os phones, in line with the analytics firm App Annie.

In-may 2018, Tantan didn’t function among the list of top ten, but zoomed towards the position that is fourth July. This has since slid one spot following a launch of American application Bumble in December, information from App Annie shows.

Pronounced tan-tan as with “sun tan,” Tantan translates in Mandarin to “talk”. Launched in 2014, the application bears a resemblance that is high US’s Tinder, and had been obtained by the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.

The Indian fantasy

“India is among the fastest growing internet areas in the field, ergo it is essential to show up and win within the Indian market,” Tantan stated in a contact to Quartz. “After performing a launch that is soft Asia, we discovered more about the marketplace and users which assisted us in serving the marketplace better.”

Tantan just isn’t alone. Asia happens to be flooded with Chinese apps in the last couple of months, several of which such as for example video-sharing software TikTok and platform that is e-commerce Factory have now been growing quickly.

Specialists say there’s a reason Asia is really a concern marketplace for these Chinese apps. More